by Michael Zetser | Nov 7, 2022 | Business, Marketing
To build a global marketing strategy, a business needs to create a unified brand vision across multiple countries. Business giants such as Nike and Red Bull continue to deploy a global marketing strategy to great effect. The former operates in more than 170 countries...
by Michael Zetser | Oct 19, 2022 | Business, Marketing
Writing a business plan is a crucial part of the start-up process of any business, and tech start-ups are no exception. The process of writing a business plan necessitates the assessment of potential risks and considering the steps to be taken to avoid those that are...
by Michael Zetser | Nov 2, 2021 | Business, Marketing
After an extremely difficult year for businesses, with market uncertainty continuing to cause problems, 2021 is the year that businesses in every sector will be looking to boost growth – and they should be making the most of digital marketing opportunities to do so....
by Michael Zetser | Aug 16, 2021 | Marketing
The challenges of 2020 have left many businesses in a predicament when it comes to planning marketing strategies for the forthcoming year. Whilst 2021 currently looks like it is set to be as unusual as 2020, this doesn’t mean planning a marketing strategy is a lost...
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